Revenue increased by 239.52%. Statistical significance for all indicators is above 95%. Statistical validity Intersection of the confidence intervals of the conversion distribution: Confidence intervals You can learn more and probability density are calculated in the article “How to increase the metrics of an abandoned cart email? 5 practical hypotheses that increase conversion and CTR . We use content-selling newsletters Content mailings are considered the most useful for the client, because they not only demonstrate products or talk about promotions.
But also provide subscribers with new useful information that increases the reputation of the store and increases audience loyalty. This type of campaign is also aimed at retaining customers. Stores avoid open Latest Mailing Database advertising of specific products - instead, they are imperceptibly integrated into the text, advised to buy, announced in the ratings. And only in some cases they offer a product selection as an addition to the main subject of the letter. Content sellers include such types of mailings as product reviews, guides and recommendations for selection, digests of new products.
Content mailing After launching content mailings from KotoPhoto, Retail Rocket marketers achieved the following goals : We increased the Open Rate of letters and increased the activity of the base by 20%. We focused the attention of subscribers on priority products (taking into account the interests of customers and marginality). We diversified the content and kept the interest of subscribers in the newsletter during the period of reduced purchasing power (after the introduction of quarantine). results For the period from November.