Campaign optimization also includes the ability to find a golden mean. In this particular case between the proportion of graphics and text in the mailing. Remember that the more graphics the heavier the message. And the heavier the message the lower your chances of falling directly into the inbox. For example a Gmail message that exceeds KB of code may not display properly. The weight of the entire e mail should definitely not exceed KB so if you want to send a file in the campaign it is better to put it on the server and add a link. Fun fact Finally as a curiosity look in the report how many recipients open the message in the browser email campaign report This means they use the preview link.
Perhaps the recipients have a problem with reading the message due to undisplayed graphics Or maybe the whole template weighs too much it is too long and it is not possible to browse it comfortably due to the specificity of a given box There can be many reasons for such action but the most important conclusion for you should be that such a link should always whatsapp mobile number list be included in your newsletter. To sum up As you can see there are a lot of activities that can improve the results of your campaigns but to do this it is worth getting information from the available reports. I hope that now when analyzing the report you will pay attention to the information about the top domains and e mail applications that your recipients use.
Remember about steps in the analysis of the report Mobile desktop or web Check what dominates in your case and introduce changes in your creations. All you have to do is link each image and take care of a clear CTA and you will already gain from the results. Number of opens versus number of clicks. Customize your template so that every recipient can see everything you want to convey. Remember about the ALTs encouraging you to download images such as See the latest promotions! Corporate or general domains Don't forget about the technical aspects of mailing and the actions you can take to increase the deliverability of your campaigns. SPFs and rebranding are essential! Remember each newsletter and each base is governed by its own rules so implement those solutions that will bring results specifically in your case.