Editor's introduction: Today, when e-commerce has penetrated into our lives, how to do a good job in content e-commerce requires us to constantly speculate bulk sms service on the psychology of users and create the content they need. From the perspective of "people, goods, and fields", this article takes Xiaohongshu and its competing products as examples to analyze the development path of its content e-commerce. 1. Background and research objectives 1. Product introduction Product model: community + content + e-commerce Product slogan: mark my life Introduction bulk sms service to Xiaohongshu: Xiaohongshu is a lifestyle platform for young people. Xiaohongshu takes "Inspire Lives to share and discover the wonders of the world" as its mission.
Users can record life moments and share their lifestyles through short videos, pictures and texts. , and form interactions based on interests. A lifestyle platform bulk sms service for young people, here to discover a beautiful, real and diverse world and find the life you want. 2. Product development history 3. Product Status (1) Profit model Advertising and e-commerce are the main monetization forms of the Xiaohongshu platform: Xiaohongshu has a dual system of content community and e-commerce. Users grow grass through content and sell goods in the mall, realizing a closed business loop from grass planting to weeding. (2) Operation Mode The Xiaohongshu platform takes life-related content as bulk sms service the entry point for traffic, refined classified operation management to improve user retention, and there is still great pressure on user conversion and monetization.
In terms of user conversion and monetization, 80% of Xiaohongshu’s revenue comes from advertising, and 20% comes from e-commerce. Its user conversion bulk sms service rate is still in the development stage. (3) Problems at this stage Xiaohongshu has gradually developed from a shopping and sharing community to a community that deeply cultivates lifestyle content. Since 2014, the Xiaohongshu platform has begun to test the water e-commerce business. The e-commerce business is gradually developing, opening up and cooperating with third-party platforms. In 2020, Xiaohongshu’s live bulk sms service broadcast business will be open for public testing. In April 2021, the platform proposes traffic support for anchors. At this stage, the content community traffic dividend is approaching, and the competition for user growth has entered the stage of stock competition. In this context,