Mistakes for successful email marketing stay informed on our b b smart data blog we inform you about the topics smart data digital sales database marketing machine learning analytics as well as current trends and technologies. You can now subscribe to the blog via email connect with us our app app storeplay store cookie settings remove cookies b b smart data gmbh privacy policy imprint terms and conditions skip to content b b smart data logo home solutions best practices references about us knowledge in steps to successful new customer acquisition in the b b sector ardiana gervalla avdija.
Customer acquisition it is the dream of every salesperson whatsapp mobile number list identify potential new customers with a high probability of closing and use scarce sales resources in a targeted manner to avoid high wastage. Classic scoring models are often very good but often fail due to the quality and quantity of a company's internal crm data. Even the latest data from address dealers often does not deliver the desired results. A classic b b problem. Successful companies like amazon are already using the “statistical twin” principle for cross and up selling customers who bought this item also buy product x.The transfer of this strategy to the b b world creates b b web scoring it identifies potential new customers who are similar to their existing customers.
Scoring model means a point evaluation model which enables the systemic comparison and evaluation of products suppliers projects etc. For this purpose all decision relevant criteria are listed and weighted the characteristics of the individual characteristics are evaluated with points. Whitepaper b b new customer acquisition how to acquire new customers in the b b area based on the web scoring analysis a model is developed to identify statistical twins of your existing customers from more than million german language company websites. You receive a scoring of your own customers and prospects and can expand your lead list with companies with a high score I.E. A high probability of closing. True to the principle “if these are your customers these companies should also be your customers.