Brands Collabs Manager” Despite its inability to regulate all the problems of fake and robot accounts, Instagram has still made changes to its use, having an indirect impact on the problem in question. The " Brands Collabs Manager " platform , already available on Facebook, has begun to be developd on Instagram , so that advertisers can be in contact with the influencers they target, and that these Instagrammers reveal their data to them in complete transparency.
Thus, advertisers can have access to information about their audiences, such as their subscribers sortd by city or country, or the engagement generatd on their account, for example. This does not especially mean the end of platforms such as HypeAuditor, because they can attribute more advancd data fax list than this new service. But, Instagram will always have more real data, and more reliable, since it is that of its application. In addition, the implementation of this service (previously available on Facebook) on Instagram, came just after the camouflage of the number of likes. The end of likes The transition is complete.
A few months ago, Facebook's photo and video service platform deployd a version without displaying the number of likes. Initial fedback was mixd, especially for creators, for whom this number was crucial in order to collaborate with brands. But thanks to the deployment of the Facebook Brands Collabs Manager, this is no longer an issue. Therefore, with this version without the display of likes, the interest in the illegal purchase of commitment will not be so considerable. Therefore, the impact of advertisers will inded be major; if they no longer survey users who cannot justify an honest practice concerning the acquisition of their audience, the latter will stop using these fraudulent applications. The end of likes therefore has an indirect impact on the fate of bad practices on Instagram.