In revenue then the ROAS for this period will be %. ROI (Return On Investment) works similarly, but costs, except for the advertising budget. The ROI consists of the margin, the cost of delivery of goods, administrative fees, the cost of full-time employees and everything else that can be a cost. For example, if a campaign spent PLN , of budget in a given period and generated PLN , of revenue, of which PLN , is pure profit and the remaining PLN , is costs, then the campaign's ROI for this period will be %. Advertising campaigns should primarily strive to achieve an ROI above %, which means generating profits from advertising.
This is what we focus on when optimizing campaigns, so Mexico WhatsApp Number List often a specialist will ask his client in as much detail as possible about the margin and other costs of running a business. This is needed to calculate when the campaign is profitable and when it is not, which is crucial for the correct optimization of our activities. . What do you, as an agency, need from me so that we can start an advertising campaign? We will summarize the answer in points: Agreement - always. Make payments for your advertising budget and our services - always. Access to the advertising account - when the advertising campaign is to be run on the client's account.
Access to Google Analytics Facebook Pixel - when they are set up, if not, we can set them up ourselves, without additional fees. Access to Google Merchant Center - when it is established and needed for product campaigns. If there is no one and it is needed, we can set it up ourselves, at no extra charge. Access to the website panel (or FTP or GTM, if available) - if we implement Google Analytics, Facebook Pixel or GMC integration ourselves. Access to the product feed - for product campaigns if they are needed.