Quality Content Achieves Marketing Goals You should define content quality based on how much you get out of it, not how much time and money you put into it. Imagine you own a baseball team and need to add a batter to your roster. Are you going to sign a player based on their size or their looks? Or how he speaks? Or maybe how many social media followers he has? You would look at the things that matter, like stats - hits, homers, on-base percentage, etc. You know, how the player actually behaved on the pitch. Unicorn content can be long or short, have zero images or 10, and have a few spelling mistakes or totally perfect grammarization. Ultimately, it comes down to whether your foundational content is achieving its marketing goal, whether it's driving traffic, rankings, engagement, or conversions. Quality content ranks well in Google Google uses machine learning as part of its RankBrain algorithm, which is used on every search. One thing all machine learning systems have in common is that they reward high engagement. How does Google measure engagement? I think it's through a combination of click-through rate (people clicking on your content) and dwell time (people spending time and/or interacting with your content). CTR is important for SEO because for every 3% increase or decrease in the CTR of your experience, your cell phone number list position can increase or decrease by one point. Meanwhile, the data reveals how Google is slowly weeding out traffic to pages with low dwell times (the time people spend on your website after clicking on your search result listing). We cannot measure dwell time, but time spent on site is proportional to dwell time. Previously, Google SERP positions were mainly determined by who had the most/best links and the most relevant content. While these remain important ranking factors, it is now just as important that people engage with your content if you want to rank well. Quality content has a remarkable CTR Before Google used machine learning as an organic search ranking signal, Google used machine learning in Google Ads (they also used it for the Google Display Network, Gmail ads, and YouTube). If your ad has a higher Quality Score, you pay less and your ad appears more prominently. if your ad has a lower Quality Score, you pay more and your ad impression share is much lower.

Providing extra help cell phone number list as a digital marketing agency owner can be a necessary but equally daunting task. Help with research and onboarding can take up hours of valuable time that you may not be able to waste. So what are your options? Finding qualified and highly qualified contractors can be even more difficult. Experienced and established cell phone number list digital marketers will definitely charge a high price for their services and more so they may have limited availability. This reality leaves many small cell phone number list agency owners in the position of having to hire less experienced employees and train them. But how do you balance training new employees while maintaining your day-to-day responsibilities? Fortunately, there are a variety cell phone number list of resources you can use to reduce integration time without sacrificing quality. From online advertising basics to certification training and agency growth tips, I'll take you through what I consider to be the cell phone number list top seven free training resources on the tree for paid media agencies. Google Academy for Ads Straight from the cell phone number list source, Google Academy for Ads lets you provide new hires with a plethora of educational materials for everything from Google Analytics, Google Ads, Youtube, and more. Google Academy is great because you know the cell phone number list information you're getting is up-to-date with each platform's current features, and you're getting it straight from the experts. The cell phone number list only downside to Google Academy is the fact that it comes directly from Google. There are a few downsides because of this. As many PPC experts know, sometimes you have to take what the cell phone number list platforms tell you directly with a grain of salt, because often their advice is homogenized for all advertisers. In reality, every client's business is different and therefore some strategies may work while others may not. The cell phone number list other downside is that it only includes Google products, and you'll need to provide your new hires with other resources for Facebook and other platforms. PPC Heroes PPC Hero is a Hanapin Marketing blog that provides in-depth educational resources cell phone number list on successful pay-per-click account management. From general PPC tips and strategies to articles on remarketing and URL tracking, PPC Hero is a great resource for anyone who needs cell phone number list to learn basic and advanced strategies. PPC Hero content covers everything from search, cell phone number list social media, display, programming, conversion rate optimization, tools, industry news and opinion pieces. While this isn't very specific to agency management, it will provide new hires with plenty to do.